“The first step in exceeding your customer’s expectations is to know those expectations” – Roy H Williams. Watch the short clip below to gain insights into consumers’ changing values and […]Read More »

According to a survey of 3,004 consumers done by KPMG China and Mei.com, approximately 77 percent of respondents picked online shopping as their favourite pastime. eCommerce in China is a […]Read More »

Lunar New Year, also known as Spring Festival is the grandest festival in China, with a 7-day long holiday. This week-long holiday is famously known as the “Golden Week”, where […]Read More »

Sometimes, ignorance is bliss. But when it comes to Intellectual Property for business, not knowing the basics could well be costly. In this innovation-driven economy, new products, brands and designs […]Read More »

Has your business cashed in on the over 120 billion USD worth of tourist spending by Chinese travellers last year? If your products are already a hit with Chinese consumers, […]Read More »

If you think you understand e-commerce but have not practised it in China, you have a lot to learn. While most social media platforms have always attempted to drive e-commerce […]Read More »

When your business growth has come to a standstill, you might have at some point, thought about expanding to new overseas markets. New market entry is a significant leap and […]Read More »

There are two emotions that you may experience when you start the journey to take your brand global. You may be excited about the business adventure that will give you […]Read More »