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The Chinese Consumer

The key to success in China’s bustling social retail economy is by empowering the Chinese consumer, everyday shoppers earning rewards for connecting your brand within their own circles. Kinofy enables enterprises to immerse in the ‘wang hong economy’. 

Led by internet celebrities and local social influencers that have followers by the millions in multiple channels, selling and influencing what their fans buy.

Latest Trends and Insights

China - Uncovering the Wealth in Wellness

Global Wellness Summit: 2019 Global Wellness Trend Report

A Gargantuan Market with Increasing Openness

Chinese Imported Consumer Goods Market Report

The Future of Cross-Border E-Commerce in China

Top 10 predictions for China Cross-Border E-Commerce in 2019 

More Opportunities for Cross-Border E-Commerce

A series of policies have been modified in support of the cross-border e-commerce industry in China.

Surviving a Day in China Without Cash or Card

No cash? Your smartphone will do nicely. To see how far I could go in Beijing without a wallet

A deep dive into China’s massive WeChat

What started out as a Chinese copy of Whatsapp has evolved into something much bigger and far more powerful.

2017 WeChat User Behavior Report

2017 WeChat Data & Statistics Direct From Tencent Research Division

China's consumers don't want to shop online

The first time Sun Yuxiu heard of Pinduoduo was at the end of 2017, when her mother asked her to share in a discount deal

WeChat Key Trends Report 2017

120 Slides Of The Latest Data & Case Studies On WeChat

Kinofy in the news

Tourist arrivals, spending in Singapore hit record high

Chinese tourists were the biggest spenders for the third year in a row

WeChat makes waves in Australia

China’s popular social app WeChat has surpassed yet another massive milestone

China's Belt & Road Initiative

Opportunity and risks for Singapore and ASEAN

What China Reveals About the Future of Shopping

The New Retail: Lessons from China for the West

A deep dive into China’s massive WeChat

WeChat started out as a very basic messaging app. Friends texting friends.