The Chinese Consumer
The key to success in China’s bustling social retail economy is by empowering the Chinese consumer, everyday shoppers earning rewards for connecting your brand within their own circles. Kinofy enables enterprises to immerse in the ‘wang hong economy’.
Led by internet celebrities and local social influencers that have followers by the millions in multiple channels, selling and influencing what their fans buy.
Latest Trends and Insights
A Gargantuan Market with Increasing Openness
Chinese Imported Consumer Goods Market Report
The Future of Cross-Border E-Commerce in China
Top 10 predictions for China Cross-Border E-Commerce in 2019
More Opportunities for Cross-Border E-Commerce
A series of policies have been modified in support of the cross-border e-commerce industry in China.
Surviving a Day in China Without Cash or Card
No cash? Your smartphone will do nicely. To see how far I could go in Beijing without a wallet
A deep dive into China’s massive WeChat
What started out as a Chinese copy of Whatsapp has evolved into something much bigger and far more powerful.
China's consumers don't want to shop online
The first time Sun Yuxiu heard of Pinduoduo was at the end of 2017, when her mother asked her to share in a discount deal
2017 WeChat User Behavior Report
2017 WeChat Data & Statistics Direct From Tencent Research Division
WeChat makes waves in Australia
China’s popular social app WeChat has surpassed yet another massive milestone
Tourist arrivals, spending in Singapore hit record high
Chinese tourists were the biggest spenders for the third year in a row
What China Reveals About the Future of Shopping
The New Retail: Lessons from China for the West
A deep dive into China’s massive WeChat
WeChat started out as a very basic messaging app. Friends texting friends.