One of the largest untapped markets in Singapore is hiding in plain sight: the over 700,000 Chinese nationals living here. Are you using the right tools and platform to reach out to them?
Mainland Chinese Consumers in Singapore
With over 600 million social network users in China, Chinese consumers are highly mobile-savvy. Study shows that while living in Singapore, the mainland Chinese consumers are very much connected to China digitally.
This means that they are using apps and games created for the China market. At the same time, they are communicating with their friends and family, not only back in China, but all over the world, using WeChat. Hence if you are only running marketing and promotional campaigns on Google, Facebook and Instagram, you will be missing out on this larger group of consumers in Singapore.